• Chris Bendana
  • Email:
  • Phone: 469-371-2617
  • Address: 11711 Domain Dr #1441, Austin, TX, 78758

Skills Summary

Professional Skills

  • Rapid Prototyping
  • Interaction Design
  • Design System
  • UX Workshops

Current Tools

  • Sketch
  • InVision (+Studio)
  • Jira
  • Adobe CC


Product Designer
The Appraisal Lane
April 2018 – Current | Austin, TX

Product Designer for a third-party vehicle appraisal service that utilizes a real-time app for car trade network, dealership community, and communications platform that enables dealers to submit used cars or appraisal and receive cash offers from a network of experts. Fully optimized for mobile, the platform manages appraisal submissions, purchase offers, and dealer, appraiser, and buyer communications, as well as sales and fulfillment channel information.

  • Utilizes UX methodologies to produce usable and intuitive user interfaces for iOS, Android, and the web
  • Plans and runs user tests and other design research to inform design decisions
  • Collaborates with the rest of the design team to evolve and refine the design system, ensuring visual cohesion and engineering efficiency across all user touchpoints
  • Supports engineers through the development and launch process and collaborates with the marketing teams to ensure synergy between the brand and the product
  • Helps build out design processes and tools
  • Communicates design solutions to product owners, engineers, and stakeholders
  • Works within the company’s design system to create design solutions that reinforce a brand’s style and voice through its visual touchpoints


  • Design system: introduced, created and implemented a design system for Product and Engineering so that users have a seamless experience while using the products through iOS, Android, and the web
  • Design planning and kanban: owns the product design backlog and management of the kanban board
  • Metrics guild: created and managed the metrics guild that helped introduce and shape a more data-focused approach to business decisions
  • Workshops: managed UX workshops throughout design processes to solve problems with different departments
  • Marketing: created and developed landing pages and emails along with producing a process and design guidelines for graphic designs

Senior UX/UI Designer
March 2015 – April 2018 | Austin, TX

With Ziff Davis acquisition of, role expanded to include design responsibilities for Ziff Davis Commerce. Ziff Davis Commerce measurably influences nearly a billion dollars in annual online spending across media properties including IGN,, TechBargains, Askmen, Everyday Health, and

  • Designed inventive and intuitive product experiences for end-users
  • Created and delivered UX/UI solutions by gathering and understanding business and user requirements, creating user flows, prototypes, and creation of new concepts
  • Participated in initiatives across the entire product life-cycle which included analyzing qualitative and quantitative feedback and data
  • Worked with a broad team to determine user problems and goals and deliver solutions
  • Effectively communicated and collaborated with engineers, stakeholders, designers, and writers to conceptualize, prototype, test, iterate and build end-to-end experiences


  • Commerce: apply successful best practices to TechBargains, PCMag, and other media properties to increase commerce activities across the network
  • Marketing: build a suite of shared commerce services to decrease costs and increase the reach of content sourcing, tracking, and testing capabilities
  • Continue to grow the core business
  • Ecommerce experience: outbound clicks optimization for partner pages, user profile and settings, signup process, browser extension
  • Mobile: cross-platform designs for iOS, Android, and the webMarketing: landing pages, emails

UX/UI Designer
Main Street Hub
March 2012 – December 2014 | Austin, TX

UX/UI Designer for a “do-it-for-you” social media company for local businesses that drives the end-to-end user experience and ensures minimal viable products; incorporates user-centered design techniques, and optimizes the experience by analyzing usage data.

  • Created prototypes for testing, on a variety of devices (desktop, mobile)
  • Utilized hands-on experience with lab-based user testing, remote testing, paper prototype testing, iterative prototype testing, concept testing, field research, and survey design
  • Interfaced effectively with developers, product managers, and designers


  • Customer management: redesign and page optimization of the billing, user profile, and signup process
  • Customer alerts and notifications: newsfeed, content approval, visual analytics
  • Social media content management for internal users
  • Marketing: complete website redesign, landing pages, emails

UX and Interaction Designer
Promo Labs
June 2011 – March 2012 | Austin, TX

UX and interaction designer that was responsible for creating the structure and definition of web‐based e‐commerce interactions for promotional merchandise distributors.

  • Conducted research to optimize or create new products to meet the needs of the users
  • Tested processes by ensuring design adhered to functions in the intended fashion
  • Found creative ways to solve UX problems
  • Communicated design ideas and prototypes to developers
  • Collaborated with developers, product managers, and marketing to create amazing user interfaces
  • Worked closely with business stakeholder, project managers, and the product manager to conceptualize and produce dynamic designs


  • Ecommerce experience: landing pages, product page optimization, implementation of ratings and reviews feature, checkout process
  • Reporting: visual analytics
  • Marketing: complete website redesign, landing pages, emails

Web Designer
New Era Portfolio
December 2010 – May 2011 | Austin, TX

Web Designer for a fine arts eCommerce company servicing many aspects of interior design: healthcare, hospitality, corporate, residential, institutional/governmental.

  • Tested and improved designs of the website
  • Established design guidelines, standards, and best practices
  • Communicated design ideas using user flows, process flows, site maps, and wireframes
  • Incorporated functionalities and features into websites


  • Ecommerce experience: landing pages, product page optimization, implementation of ratings and reviews feature, checkout process
  • Marketing: complete website redesign, landing pages, emails

Web Designer
DataDirect Networks
January 2010 – August 2010 | Chatsworth, CA

Web Designer for a data infrastructure provider for gaming and music sites, social networking applications developers, photo and video sharing services, high-performance computing environments, and global broadcasting and post-production facilities.

  • Conceptualized original website design that brought simplicity and user-friendliness to complex roadblocks
  • Created wireframes, storyboards, user flows, process flows and sitemaps to communicate interaction and design ideas
  • Presented designs and key deliverables to peers and executive level stakeholders


  • Marketing: complete website redesign, emails
  • CMS: content sharing, access, and privileges, page templates, content library

UX Designer
Modern Vision Media
October 2008 – January 2010 | Calabasas, CA

UX Designer for an online media affiliate marketing firm providing advertisers platforms to launch their products and services.

  • Conducted user research usability testing to ensure all designs met client and user requirements
  • Analyzed research and feedback to gain user insight
  • Created clean and simple user-centered designs
  • Produced wireframes, prototypes, concept sketches, interaction designs, and user flows


  • Complete company branding and design
  • Signup process: first-run experience, single page
  • UI framework: landing pages, emails

Graphics Operator
Don McDonald & Sons
August 2006 – March 2008 | New York, NY

Graphics Operator for a production company that designed corporate gifts, keepsakes, and commemoratives for a variety of industries such as Bank of America, Chase, Hilton Corporation, Pixar, and Chevron.

  • Created process for collection, delivery, retrieval, and overall management of content
  • Consulted with clients and prospective users to produce brand-specific designs


  • Content management: photos, videos, content descriptions
  • Brand-specific designs


The University of Texas at Dallas
Bachelor of Arts and Technology
2002 – 2006 | Richardson, TX

Richland College
Certification in Visual Designs, Level II
2000 – 2002 | Dallas, TX

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